I wouldn't say that $2500 for an 11" TV is the kind of price that's going to displace LCDs anytime soon. But it does let you be the first on your block to own an OLED display that David Pogue describes as "breathtakingly spectacular."
I agree with Pogue. The size will go up, the price will come down. Once that happens, older technologies could be in big trouble.
The story also offers (again) a lesson in just how long it can take for new technologies to make it to market. I first started writing about organic semiconductors in 2002. That's already six years, but I wasn't the first to notice them and they haven't really exploded yet.