Tuesday, September 18, 2007

Shrinking to greatness, or not

Motorola made two simultaneous announcements the other week.

They announced a focus on product development, to create a steady stream of innovative new cellphones rather than one-hit wonders like the Razr.

And they announced a 15% cut in R&D spending.

What's wrong with this picture?

The claim is that the spending cuts will make R&D spending more efficient. Where have we heard that before?

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