Wired Magazine presents the Lamest 'Value-Added' Products. It's not really surprising that seven of them are bottled water products. (Including two different ready-to-freeze ice cube blister packs.) Three more are vodkas. (One of them filtered through diamonds, for no apparent reason except to drive up the price.)
But I agree with the editors that the number one most lame value-added product is . . . air. Canned. With artificial fragrance added.